The Benefits of Email Marketing in 2022
There are plenty of ways to raise awareness for your brand. Flyers, word of mouth, and most recently, social media. But there is one without fail method that is often placed on the back burner: Email. While email may seem like a thing of the past and something that is most often filled with spam and work announcements, email is an essential way to increase awareness and loyalty for your brand. The possibilities are truly endless with email marketing. Email marketing lets businesses share their announcements, deals, promotional events, products, and overall updates with their client base. It’s also extremely cost effective and profitable. There are various free sites (a few will be highlighted below) that do all the hard work like scheduling and design for you. Emails also have a Call to Action that draws customers back to your site with one simple click. So before you jump straight to social media, consider some of the benefits of email marketing.
There are various types of emails that you can use to fit your brand and goals with email marketing. The main ones are promotional, informational, and re-engagement emails. Promotional emails highlight new deals or promos from your brand. This includes special offers or new releases. These always end in some sort of Call to Action like “Tap to get the deal while you can!” These emails work great for driving traffic to your website. Informational emails update your clients or customers on any new announcements or changes from your business. These are often in the form of newsletters and contain links to blog posts, special dates, or any general new ideas you plan to share. Re-engagement emails work to get an inactive user active again. Subject lines like “We’ve missed you” or “Is there anything we can do for you?” are common ways to get the client or customer to look at the email. While each of these approaches has a different goal, they each share major benefits for your business. Email marketing is low cost but has a very large reach. They can also be easily personalized in the subject line, leaving customers feeling more inclined to view the email. This not only increases awareness, but also helps retain loyalty.
Now that you know the basics of email marketing, let’s talk about how to get started. While the idea of sending thousands of customers and clients emails monthly or even weekly sounds overwhelming, there are many ways to make the process easier. The first step is to join an email service provider. This is a site that has all the email addresses you would like to include, and sends emails to each person. Sites like these also have scheduling systems and calendars built in, so all you have to do is create the content and each email will get sent whenever you have it scheduled. Finding a template on an email service provider site is also helpful, as it helps save time and energy from designing an email each week. Sites like Mail Chimp, Litmus, Mail Genius, Drip, and more have plenty of helpful tools specifically for making email marketing more efficient.
Email marketing is a major key to helping grow your business. From personalizing your interactions with customers, keeping them up to date, and sharing more information, email marketing is a sure way to increase awareness and loyalty. This inexpensive and efficient method is something you shouldn’t overlook any longer.
Credit:
https://buildfire.com/email-marketing-tools/
https://www.sendinblue.com/blog/what-is-email-marketing/
https://www.constantcontact.com/blog/how-to-do-email-marketing-10-things-to-do-first/
